As the year wraps up and everyone starts settling into holiday mode, we’ve been thinking about how much this season has changed for a lot of people. Not just the decorations or the travel plans, but the way people want to feel during the holidays. More present. Less wiped out. More connected. Less hungover.
The percentage of U.S. adults who say they consume alcohol has fallen to 54%, the lowest in Gallup’s nearly 90-year trend.
At Antidote Extract Labs, we’ve seen a quiet shift happening over the last few years. More people are swapping out drinking alcohol for alternative beverages, things that help them unwind or feel social without the usual holiday fallout. We hear it from customers all the time, and honestly, we see it in our own circles too.
And because of that shift, the season feels different in the best ways:
Instead, there are more quality times with; real conversations, shared moments, and memories people actually keep.
It’s been really cool watching people make choices that help them stay grounded instead of checked out. Plant-based beverage alternatives, give people a way to relax or join in without paying for it the next day. It’s simple, but it’s powerful. And it’s becoming a go-to move for a lot of people who want their holidays to feel lighter and more intentional.
We’re grateful to be part of that change. Grateful that families are having calmer gatherings. Grateful that people are waking up feeling like themselves instead of fighting through a fog. And grateful that our products can fit into that healthier rhythm.
Looking toward the new year, we’re staying focused on what matters most: making clean, reliable extracts and supporting a community that cares about wellness, balance, and making memories that last.
From all of us at Antidote Extract Labs, Merry Christmas, Happy Holidays, and thank you for choosing a different kind of celebration.
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Here’s to good times, good company, and actually remembering the night before.
